
Time For A Change.
$168,000.00 over 25 yrs for power! Central CA Average - PUT THAT TO A STOP!







- C. Russell Smithson
founder
OVER 11 YEARS AGO, IN HIS INITIAL SOLAR STUDIES, THREE (3) ATTRIBUTES STOOD OUT TO OUR FOUNDER AS BEING CRITICAL FOR SOLAR TO ADDRESS THE UTILITY RATES & CHALLENGES FACING HOMEOWNERS: 1. THE PRIORITY OF A LOWER PRICE, 2. A STABLE SERVICE 3. A TRANSPARENT LEVEL OF INTEGRITY FROM THE PEOPLE AND THE CONTRACTS INVOLVED. CONTINUING TO STUDY, ALL THAT HE LEARNED ABOUT SOLAR INSTALLATION, FINANCING STRATEGIES AND THE ASPECTS OF UTILITY SERVICES THAT SOLAR CAN REPLACE, HE CATEGORIZED BASED ON THOSE THREE ATTRIBUTES: PRICE, STABILITY & INTEGRITY.
THE FOLLOWING BECAME APPARENT & THE PSI PARADIGM™ WAS BORN, IT'S DEFINED OUR APPROACH TO SOLUTIONS FOR CUSTOMERS EVER SINCE.
THE PSI PARADIGM™ - A FAIR PRICE IS SUPPORTED BY THE STABILITY & INTEGRITY OF THE PRODUCT, PROCESS, COMPANY & CONSULTANT. A NEED CANNOT BE ADEQUATELY ADDRESSED, NOR A SOLUTION BE FAIRLY ATTAINED, IF ANY OF THE SUPPORTING ATTRIBUTES ARE OMITTED OR FAULTY. SUCH AN EFFORT, INCLUSIVE OF ALL THE FORMER, IS THE HIGHEST & ONLY GOAL WORTH PURSUING IN THE SERVICE OF CUSTOMERS. IF CORRECTLY EXECUTED, IT CAN BE SUMMARIZED AS HAVING ACCOMPLISHED THE FOLLOWING: THE RESTORATION OF STABILITY AND INTEGRITY AT A FAIR PRICE.™
PSI PARADIGM™ ... A SHIFT FROM SALES TO THE RESTORATION OF STABILITY & INTEGRITY AT A FAIR PRICE™
A FAMILY OWNED ENERGY SOLUTIONS COMPANY™

OUR FAMILY OWNED
ENERGY SOLUTIONS TEAM
MEET OUR CREW!
We're a Jesus loving, Energy Solution Creating, Music Making, Ministry Serving, Wrestling Coaching, Competing Family.

C. Russell Smithson
President & Founder
SUNMATTERⓇ
& PSI PARADIGM™

Drew (Smithson) Skaggs
Office Administration
& Sales/Install Support

Josiah Smithson
Energy Solutions
& Marketing

Aliya (Smithson) Bressel
Energy Solutions
& Online Coordinator
In addition to our efforts helping home & business owners best allocate resources for their energy needs, we believe in giving back through service to our community. Whether it's coaching Wrestling (since 2008), helping with Sunday School, serving in Music Ministry, or something as simple as jumping in on a bake-sale, any way we can see to help build folks up, we're in! Why? Because there's nothing more rewarding, or humbling, than encouraging others to be more than they ever thought possible and seeing them grow. God is good!